In this issue, we look at the less-obvious benefits of design and how to use behind-the-scenes content to reveal your true value to clients. We also spoke with seasoned marketing professionals about how they communicate their value, the future of their industries, and where they look for inspiration.
Incorporate design during the planning stage to build more efficient strategies and clearer communications.
Communicate the true value of your products and services to new and existing clients by sharing behind the scenes content.
Jay Kurahashi-Sofue Head of Marketing at Fluidity, discusses how to educate the uninitiated and where to find a gold mine of marketing information.
Meredith Wood, VP of Marketing at Fundera, reveals insights to successfully sell more than one story.
GDS talks with Farah Casalini, Chief Creative Officer at Conext, about strategies for breaking through the noise to target new clients.
VP of Marketing at Sharpen, Murph Krajewski talks about how to revolutionize the call center industry.