Marketing collateral doesn’t have to stand alone—each social media post, presentation or website feature is like a brushstroke in the big picture of the digital customer experience.
In this issue, we’ll discuss how we can use buyer personas to better understand the people we create for. We’ll cover the different phases of the customer journey, and how we can respond to customers’ changing needs and pain points throughout those relationships. To put these exercises into practice, we’ll explore what creative collateral to use when, and for who.
The result? Great communication and great experiences.