Content Marketing Blueprint

Step-by-step overview

A simple, step-by-step guide that maps out exactly what creative content you’ll need at every step of your customer’s journey.

  • STEP 1: DEFINE YOUR GOAL

    Why are you developing a content marketing plan? What is your definition of success?

  • STEP 2: DEFINE YOUR TARGET AUDIENCE

    Do you want to target prospects similar to your current customer base? Do you want to target a new group of people or expand your current target market?

  • STEP 3: RUN A CONTENT AUDIT

    What content marketing efforts have worked in the past? Is there anything you would do differently?

  • STEP 4: CHOOSE THE RIGHT SOFTWARE

    Integrating marketing automation software is key in optimizing efficiency, boosting company growth, and managing customers. Here at Gallery Design Studio we use HubSpot and Kajabi.

  • STEP 5: BRAINSTORM CONTENT IDEAS

    Speak to your clients about their pain points, check community sites and forums to see if there is a recurring topic being discussed, partner with fellow industry colleagues or vendors to create collective content.

  • STEP 6: BUNDLE IDEAS INTO TOPICS

    Bundle articles into broader topics to make it easier for readers to discover related content. It also helps your team stay organized and avoid repetitive blogposts!

  • STEP 7: DETERMINE BEST CONTENT CHANNELS

    Meet your audience where they are at by promoting content where they are already clustering.

  • STEP 8: DETERMINE CONTENT TYPES

    From blogposts and whitepapers to explainer videos, the content type you choose will depend on where you will be distributing content and your audience's preferences.

  • STEP 9: TRACK & MANAGE CONTENT

    Keep track of content with an editorial calendar, you can download our template here. Once your content is published, you can organize articles by topic on your website with a filtering system to help you easily find previously published posts, see example here.

Congratulations!!

You've successfully launched your content marketing plan 😎

Need creative support? Contact us.

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