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Strategic insight into the power of great communication design, B2B marketing and digital customer experience.

The difference between good and excellent onboarding

Samantha Reid | Gallery Design Studio Editor + Copywriter

 

How does your team measure user ROI? Do you consider it a win to just get users to engage a service, sign up for a subscription, or download your product? Most content creators need a lot more...

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Scientific Reasons Why Visual Communication Works

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Design is sometimes thought of as an art — a combination of appealing colors and layouts that looks nice and maybe seems like an afterthought.

But neuroscience shows that design has specific,...

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So what is User Experience design?

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Without strategic user experience (UX) design, a website is like a luxury car with no engine. It looks pretty, but it’s not actually useful for your audience (and no one will be interested in...

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The power of frictionless design

 

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Confusing or cluttered websites are more than just bad design—they’re bad for business. When your site is difficult to use, you end up with higher bounce rates, fewer conversions,...

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