Build Customer Experience into your organization's DNA

We'll help your team craft a visual roadmap of your customer's digital interactions with your brand. A holistic approach to customer experience actually helps you manage limited resources—instead of “patching holes” with one-off marketing efforts.

 

What is Digital Customer Experience (DCX)?

The broad umbrella of customer experience (CX) can cover anything from a client's experience with traditional customer service channels to the digital interfaces they use to interact with a company. Digital customer experience (DCX) focuses on the latter.

Both concepts can overlap as digital and non-digital do in today’s world.

Why does DCX design matter? 

Today’s customers can choose from a seemingly endless amount of brands: if a service isn’t up to their standards, they’re quick to go to a competitor.

With innovative digital touchpoints, we can help create an unforgettable customer experience that wins and retains more customers.

How we can help

We'll create a visual roadmap of your customer's digital interactions with your brand. This offers a birds-eye view of what your customers need and want—emotionally and in terms of information—instead of focusing on one piece of the puzzle at a time.

A holistic approach to customer experience actually helps you manage limited resources—instead of “patching holes” with one-off marketing efforts, like a website re-design, and can generate meaningful results.

How we can partner

Our process

Personas visualize your different customer audiences, so you can communicate strategically to address their needs.

We analyze research to find meaningful patterns that define your target audience. How do customers use your online platforms? What are their demographics?

With a data-driven perspective, we’ll typically craft 3-5 personas that represent different ideal customers. We’ll help prioritize the audiences with the most return on your investment.

Journey maps lay the groundwork for strong customer relationships. As visual representations, journey maps can zoom in on one critical user interaction or zoom out to get a birds-eye view on the customer experience.

We’ll help you analyze channels, customer emotions, and potential gaps that create friction. With engaging visuals, we distill customer insight into clear action items that matter most to your customers and bottom line.

The online world enables companies to use a wide array of digital creative options.

User experience and User Interface design (UX/UI)  creates intuitive, frictionless digital interfaces that invite exploration. It makes it easy for customers to navigate your company online, without the frustrations of clunky, confusing websites and applications. UX/UI design includes:

  • Web design
  • App design
  • Customer portals

 

Communication design. It’s not just what you say, but how you say it. Sharpen your message with great-looking visuals that conveys the information that matters most to customers through: 

  • Videos
  • Animations
  • White papers
  • One pagers & brochures
  • Infographics
  • Ebooks
  • Investor decks
  • Email sequences

 

Mix and match digital creative deliverables to connect with your customers and anticipate their needs.

We'll combine persona and journey mapping insights with the most effective creative solutions to best serve customers digitally.

Related articles

Customer Experience: The New Marketing Paradigm.

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6 ways design can boost your customer experience.

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A Small-Business Guide to Enhance CX with Design.

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Train your team to give the best experience

Online course

We’ve converted the strategies we use with our clients into concise video lessons. (COMING SOON)

Workshops

Dive deep into your CX process, we can come to a half or full-day onsite meeting.

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Ongoing Coaching

Our team is a long-term support system, available on an ongoing basis.

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Pre-sign up to workshop

Send us an email at [email protected] to let us know you are interested. We can also provide on-site workshops at your offices exclusively for your company.