Stop traffic & drive revenue at tradeshows

Check with your venue to determine if there are any restrictions 
on furniture and banner vendors you can collaborate with. This information will help you make the necessary arrangements.

Obtain all the specifications for your event in advance, preferably with accompanying images. This will allow you to visualize and plan accordingly.

Make a realistic budget - and print & ship ASAP. Your budget should include not only design and budget costs, but also furniture rental, getting graphics & banners printed, etc. Be ware that printing & shipping costs increases as the event nears.

Also, be sure to foster open communication within your team. Thoughts can't be heard, so encourage conversations and discussions as they are often the best solution to most problems.

Don't forget to measure your event success. Before your event, set attainable goals for your team. While at the event, be sure to track those metrics. After the event, review your success to find opportunities for growth.

Have fun & stay focused. Capture memorable moments during the event by taking pictures. These visuals will serve as valuable assets for future marketing and promotional activities. Consider capturing client video testimonials as well if any of your clients will also be attending.

Remember to track the metrics you set ahead of time, like contacts made or demos scheduled.

Celebrate a job well done! Then, after you've taken some well-deserved rest, follow up with attendees and check back in with them. This demonstrates your commitment and helps maintain relationships.

Conduct a post-event debrief with your design team. Share data and insights from your pre-determined event metrics and goals. This session provides an opportunity to reflect on the event's successes and shortcomings, allowing you to identify areas for improvement in 
future endeavors.