white paper is an in-depth explanation of a specific topic or product feature. They can be used to clarify technical information, establish your authority, and dive deep into the details of your industry. Because white papers require the customers to share their contact information before downloading, it’s a useful tool to capture leads and build your email list. See how whitepapers will sell your organization here.
Whitepapers can be used at different stages of your customer's journey.
1. Prepare the copy. We'll draft clear, concise copy based on the facts and figures you provide us.
2. Sketch out design. We'll create a digital sketch so we can focus on information hierarchy and flow.
3. Finalize design. Once we've figured out hierarchy and flow, we'll add detailed illustrations to bring your whitepaper to life.
4. Iterations. With quick drafts and turnaround times, we can give you a whitepaper that fits your vision. We typically include 3 rounds of iterations.
Time will vary depending on the amount of iterations and when necessary assets are provided. On average it takes about 2 weeks.
Your feedback matters to us. With our agile process, we’ll carefully listen to your input and build it into our work, keeping you in the loop every step of the way. We may make suggestions, but ultimately it's your project and you have the final say.