Why Customer Experience
For small and medium-sized companies, customer experience is no longer an “extra." Today’s customers want seamless, personalized experiences, and major companies are adapting: 81% of companies plan to compete on customer experience by 2019.
But there’s a gap between what companies think they deliver and how customers feel: only 22% of companies actually exceed expectations, which means a lot of businesses don’t understand why they aren’t keeping customers, or where they’re going wrong. (Source: 2017 Gartner Customer Experience in Marketing Survey).
This workshop aims to provide your business with key skills and practical tools to run and design your own customer experience initiatives, so that you can make retain more customers and, ultimately, make more money.
What you'll learn:
What you'll get:
About the speaker
Hi there! I’m Caroline, Founder & Creative Director of Gallery Design Studio, a New York City based creative agency.
For years, I’ve helped businesses leverage strategic design and content to build amazing customer experiences, with meaning and purpose. Some of our clients include Questback, a powerful feedback software platform, Townes Telecommunications, the NYC Law Department and numerous NYC-based startups.
For this workshop we have partnered with More Than Metrics, a customer experience software company that offers tools and resources for CX and service designers. Also authors of the book This is Service Design Doing. Some of their clients include Nike, Hyatt, IBM, Deloitte and Johnson & Johnson.
I look forward to seeing you at the workshop and getting started on your CX journey.