Book Call

Follow us on social

9 Ways to Make Your B2B Software as Indispensable as a Home Contractor with Strategic Content

Jun 13, 2024
An iPad displaying the word


In the world of home improvement, contractors are indispensable partners who bring expertise, reliability, and comprehensive services to their clients. However, finding a reliable contractor who will show up and won't leave a hole in your roof can sometimes be challenging.

For your software buyers, the search for a dependable software solution can be just as daunting.

By adopting a few common-sense strategies, your software can become the trusted partner that B2B companies can rely on.


1. Know Your Customer

Just as contractors understand the specific needs of homeowners, you should deeply understand your clients' industries, challenges, and goals. Conduct thorough research and engage in personalized consultations to tailor your software solution to meet their specific needs. Ensure you have content ready that speaks to their pain points and concerns before and after the consultation. This will help build a strong foundation of trust and show that you are genuinely invested in their success.


2. Be Relational, Not Transactional

Just like a trusted contractor will explain what really needs to be fixed, you want to make sure you are not just selling another subscription but that you are filling a need that your software can solve. Ensure you have content that discusses the best use cases for your software. Show how it can solve real problems and add value to their business, reinforcing the idea that you are a partner, not just a vendor.


3. Do Good Work

High-quality contractors ensure that every project meets high standards. Similarly, ensure your software delivers high efficiencies with measurable results. Provide content on how customers can measure software performance. If issues arise, address them promptly and transparently to maintain trust.


4. Showcase Expertise and Reliability

Homeowners trust contractors who have proven track records. Demonstrate your expertise and reliability through well-prepared case studies, testimonials, and industry certifications. Doing so builds trust and assures clients that your software will not leave any gaps in their processes. Highlight successful projects and the positive impact your software has had on other similar businesses to enhance your credibility.


5. Be a Trusted Advisor

Contractors offer valuable advice beyond their basic services. Position your software as a strategic partner, sharing thought leadership insights that can help your ideal customer achieve their goals, even if they don't ultimately subscribe. Provide regular updates on industry trends, best practices, and tips. This positions you as a knowledgeable resource and a valuable advisor.


6. Ensure Excellent Customer Service

Good contractors provide responsive support. Similarly, ensure your support team is equipped to handle any issues and provide timely, effective assistance. Arm them with powerful content so they have it ready to send out when needed. PEO Justworks does a great job at this, providing employee compliance-related newsletters regularly to keep their business owner customers informed. 


7. Innovate and Adapt

The best contractors stay updated with industry trends. Continuously improve your content as your product evolves and adapt to market changes to remain relevant and effective. Share updates and new features periodically with your clients to keep them informed and engaged. 


8. Create Long-Term Plans

Contractors develop long-term relationships with homeowners. Similarly, develop content that fosters long-term partnerships with potential clients, as B2B software sales cycles tend to be long. Show clients that you are committed to their long-term success and are ready to support them at every stage.


9. Maintain Visibility

Successful contractors maintain their visibility through Google listings, direct mail, and word of mouth. Keep your software at the forefront of potential clients' minds, so when they need your software, they think of you first. Use website SEO best practices, regular email newsletters, and social media posts to keep your content at the top. Regularly updating your content keeps it fresh and relevant. Engage with your audience across multiple channels to maintain a strong presence.



Use these tips to make your B2B software indispensable to other businesses, much like a reliable home contractor is to homeowners.

Utilize content to build relationships and provide value. Ensure it's current, innovative, and visible to keep your brand at the forefront of potential clients' minds.

Need help creating content? Explore our content membership designed for marketers at rapidly growing B2B software companies here.


Discover a modern approach to content production

Book intro call