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Tips, updates and resources on customer experience, design and digital marketing.
How to Get Through to Customers in 250 Milliseconds
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
Picture your ideal clients skimming your marketing materials in the five minutes between meetings and projects and tasks. What keeps them reading? How can you help consumers understand (and remember)...
How can companies be proactive about communication issues?
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
Seventy percent of employees report feeling stressed or overwhelmed because of fragmented communication processes. When need-to-know information only lives in a manager’s head, they become a...
Is content still a legitimate way to generate leads?
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
Low value content for content’s sake doesn’t cut it. Today’s landscape is already saturated with quick, rushed content that makes users more wary of articles or blogposts that waste...
The business opportunity cost of unclear communication
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
The cost of poor communication has hit $37 billion annually worldwide, according to a recent report by Holmes. Communication disconnects—between you and your customers, or between you and your...
Why B2B communication design matters to your bottom line
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
B2B customers are under more pressure to choose than their consumer counterparts because they’re not just choosing for themselves—they have to make purchase decisions for an entire...
4 insider tips to getting the most out of your creative team
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
Long-term creative partners can function as a seamless extension of your marketing team: they can anticipate your feedback, craft custom solutions, and intuitively “get” what you’re...
4 challenges of Content Marketing and how to solve them
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
By now, content marketing is a popular buzzword around the internet, and for good reason: one study found that content marketing costs 62% less and delivers three times the results of traditional...
The framework for an effective company playbook
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
Your team can prepare for the unexpected.
It’s difficult for sales and marketing teams to adapt to changing target audiences, stages of the customer journey, and new processes without missing a...
How Creative Can Solve Top Staffing Agency Challenges
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
The staffing industry is experiencing a surge of growth: 79% of industry professionals believe revenues will increase in 2019. To keep up with the demand for high-quality candidates, staffing agencies...
Creative solutions to 4 major marketing challenges
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
Today’s marketing teams have to juggle more responsibilities than ever before. With advances in automation and new technology, marketing increasingly overlaps with sales and customer...
