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Katy Cesarotti | Gallery Design Studio Editor + Copywriter

Through user feedback and web analytics, you have access to tons of information about your customers: how they use your website,...

 By Katy Cesarotti | Gallery Design Studio Editor + Copywriter

Customer experience doesn’t stop the moment the customer hands over their credit card or clicks “buy...

In the hectic day-to-day shuffle of fast deadlines, tight budgets, and a small team, the customer’s needs can sometimes get a little lost.

Design-thinking is a mindset that centers business...

Customer experience isn’t exactly a new invention.

At its heart, great customer experience comes down to convenience, relevance, and a personal touch; it’s about making...

When it comes to your creative needs, our creative team hits the sweet spot between big corporate agencies, with fancy global offices and hefty price tags, and independent freelancers,...

Apple is famous for its commitment to design and customer experience—from little moments of delight (try asking Siri to make you a sandwich) to pivotal solutions (this shortcut for 911...

In today’s competitive global market, businesses need an extra creative edge to stand out from the competition. Here are some strategies to tackle major challenges B2B marketers face.

According to McKinsey, the pressure to deliver exceptional customer experiences is growing: 73% of B2B executives said that customer expectations for personalized experiences and end-to-end...

Beyond slick packaging and flashy graphics, design is a mode of thinking. Effective design prioritizes the needs of the end user to create new solutions to business problems—fast—and...

Social media is a great tool to build brand awareness, generate leads, and ultimately create revenue for your company (see our article on social media ROI here). According to Clutch, over 70% of...