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Strategic insight into the power of great communication design, B2B marketing and digital customer experience.
How to get the marketing buy-in you need from management
Samantha Reid | Gallery Design Studio Editor + Copywriter
Most marketing managers know that investing in marketing is key to success--now more than ever. However, educating executive management on the ROI of marketing can be difficult.
There...
How to Design an Email Sequence to Grow Your Business
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
A majority of marketers say that email is their most effective channel for revenue generation. Email can drive conversion, build engagement and increase sales— if you can make it count.
...
Why Customers Don’t Care About Your Product
Interview by Katy Cesarotti with
Jessica Pantalleresco: Chief Marketing Officer at Vision6
Digital marketers face constant upheaval as search algorithms, social media platforms and customer privacy laws change and evolve. Jessica Pantalleresco is especially...
The difference between good and excellent onboarding
Samantha Reid | Gallery Design Studio Editor + Copywriter
How does your team measure user ROI? Do you consider it a win to just get users to engage a service, sign up for a subscription, or download your product? Most content creators need a lot more...
Minimize Trade Show Stress With 3D Booth Models
Samantha Reid | Gallery Design Studio Editor + Copywriter
Admit it, sometimes it’s hard to be sure how much ROI your booth actually generates at a trade show however here are some facts:
Nearly half of all attendees (49%) at a given show are...
The Future of Immersive Marketing
Interview by Katy Cesarotti with
SCOTT GREENWALD: Director of Marketing at Leidos
Scott Greenwald, the Director of Marketing for Leidos, shares his insight on how they transitioned from basic PowerPoints to AR and VR experiences.
...
Meet your audience where they’re at with data visualization.
Samantha Reid | Gallery Design Studio Editor + Copywriter
Data visualization transforms raw numbers into easily understood visual representations that can be shared with peers, employees, employers, and customers.
Internally, data visualizations...
The ROI of design for great employee experiences
Samantha Reid | Gallery Design Studio Editor + Copywriter
Remember that 2-inch employee handbook you got at your first job, flipped through once, tossed in the trunk of your car, and forgot about? Nope, and neither does the manager who gave it to...
The not so obvious benefits of incorporating design into your strategy
Samantha Reid | Gallery Design Studio Editor + Copywriter
Design should be an integral part of business strategy, however, many marketers perceive design as a superficial component. True integration of design into your company involves more than paying...
You had me at ‘Hello’: How to book new clients and sell more
Samantha Reid | Gallery Design Studio Editor + Copywriter
So, what does your company do?
Though simple, this question can make or break relationships with potential and current clients. Although describing your services may seem like one of...
