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Tips, updates and resources on customer experience, design and digital marketing.
4 challenges of Content Marketing and how to solve them
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
By now, content marketing is a popular buzzword around the internet, and for good reason: one study found that content marketing costs 62% less and delivers three times the results of traditional...
The framework for an effective company playbook
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
Your team can prepare for the unexpected.
It’s difficult for sales and marketing teams to adapt to changing target audiences, stages of the customer journey, and new processes without missing a...
How Creative Can Solve Top Staffing Agency Challenges
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
The staffing industry is experiencing a surge of growth: 79% of industry professionals believe revenues will increase in 2019. To keep up with the demand for high-quality candidates, staffing agencies...
Creative solutions to 4 major marketing challenges
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
Today’s marketing teams have to juggle more responsibilities than ever before. With advances in automation and new technology, marketing increasingly overlaps with sales and customer...
So what is User Experience design?
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
Without strategic user experience (UX) design, a website is like a luxury car with no engine. It looks pretty, but it’s not actually useful for your audience (and no one will be interested in...
How whitepapers will sell your organization
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
To prospects, your website is like a first date with your company. You want to attract attention and show them what you’re about—but without any follow-up, that first date might be your...
The power of infographics for your organization
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
Your customers are drowning in data. The average person has to sort through 90 emails and 4,000 ads every single day. To your audiences, your company’s message is like a drop of water in a flood...
How design can improve digital customer experiences
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
Online customers can’t see, touch, or experience your product firsthand: your digital presence needs to somehow build trust and emotional connection for them.
Strategic design can create...
Unlock the potential of visual communication
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
Today’s audiences have short attention spans and information overload. Your business has to compete against a constant stream of digital ads and online messaging, just to make an...
The power of frictionless design
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
Confusing or cluttered websites are more than just bad design—they’re bad for business. When your site is difficult to use, you end up with higher bounce rates, fewer conversions,...
