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Strategic insight into the power of great communication design, B2B marketing and digital customer experience.

How to get the marketing buy-in you need from management

Samantha Reid | Gallery Design Studio Editor + Copywriter

 

Most marketing managers know that investing in marketing is key to success--now more than ever. However, educating executive management on the ROI of marketing can be difficult. 

 

There...

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How to Design an Email Sequence to Grow Your Business

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

A majority of marketers say that email is their most effective channel for revenue generation. Email can drive conversion, build engagement and increase sales— if you can make it count. 

...

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Why Customers Don’t Care About Your Product

Interview by Katy Cesarotti with
Jessica Pantalleresco: Chief Marketing Officer at Vision6

 

Digital marketers face constant upheaval as search algorithms, social media platforms and customer privacy laws change and evolve. Jessica Pantalleresco is especially...

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6 reasons why growing companies should prioritize design

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Growing companies face a lot of opportunities for expansion — which, usually, come with some sort of a price tag. When your marketing team has a limited budget, why should you allocate money to...

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Why B2B communication design matters to your bottom line

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

B2B customers are under more pressure to choose than their consumer counterparts because they’re not just choosing for themselves—they have to make purchase decisions for an entire...

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How to Tackle 5 B2B Marketing Challenges

b2b marketing Dec 11, 2018

 

In today’s competitive global market, businesses need an extra creative edge to stand out from the competition. Here are some strategies to tackle major challenges B2B marketers face.

 

1. Address a Longer Sales Cycle with Educational Content
The...

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4 Steps to a Successful B2B Customer Experience

 

 

According to McKinsey, the pressure to deliver exceptional customer experiences is growing: 73% of B2B executives said that customer expectations for personalized experiences and end-to-end solutions are significantly higher than even a few years ago.[1]

As...

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