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Tips, updates and resources on customer experience, design and digital marketing. 

Why B2B communication design matters to your bottom line

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

B2B customers are under more pressure to choose than their consumer counterparts because they’re not just choosing for themselves—they have to make purchase decisions for an entire...

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How to Tackle 5 B2B Marketing Challenges

b2b marketing Dec 11, 2018

 

In today’s competitive global market, businesses need an extra creative edge to stand out from the competition. Here are some strategies to tackle major challenges B2B marketers face.

 

1. Address a Longer Sales Cycle with Educational Content
The...

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4 Steps to a Successful B2B Customer Experience

 

 

According to McKinsey, the pressure to deliver exceptional customer experiences is growing: 73% of B2B executives said that customer expectations for personalized experiences and end-to-end solutions are significantly higher than even a few years ago.[1]

As...

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