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Tips, updates and resources on customer experience, design and digital marketing. 

How to Tackle 5 B2B Marketing Challenges

b2b marketing Dec 11, 2018

 

In today’s competitive global market, businesses need an extra creative edge to stand out from the competition. Here are some strategies to tackle major challenges B2B marketers face.

 

1. Address a Longer Sales Cycle with Educational Content
The...

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4 Steps to a Successful B2B Customer Experience

 

 

According to McKinsey, the pressure to deliver exceptional customer experiences is growing: 73% of B2B executives said that customer expectations for personalized experiences and end-to-end solutions are significantly higher than even a few years ago.[1]

As...

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