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Strategic insight into the power of great communication design, B2B marketing and digital customer experience.
The ROI of design for great employee experiences
Samantha Reid | Gallery Design Studio Editor + Copywriter
Remember that 2-inch employee handbook you got at your first job, flipped through once, tossed in the trunk of your car, and forgot about? Nope, and neither does the manager who gave it to...
The not so obvious benefits of incorporating design into your strategy
Samantha Reid | Gallery Design Studio Editor + Copywriter
Design should be an integral part of business strategy, however, many marketers perceive design as a superficial component. True integration of design into your company involves more than paying...
You had me at ‘Hello’: How to book new clients and sell more
Samantha Reid | Gallery Design Studio Editor + Copywriter
So, what does your company do?
Though simple, this question can make or break relationships with potential and current clients. Although describing your services may seem like one of...
6 reasons why growing companies should prioritize design
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
Growing companies face a lot of opportunities for expansion — which, usually, come with some sort of a price tag. When your marketing team has a limited budget, why should you allocate money to...
Maximize your thought leadership impact with whitepapers
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
According to a 2018 survey, 62% of marketers said that whitepapers were their most successful piece of marketing collateral. With gated downloads, whitepapers can help businesses capture and convert...
Design 101: 5 Basic Design Principles
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
It might sound like a superpower out of Marvel, but design taps into expected patterns of user behavior and subvert them to command their attention.
Essential design principles like contrast...
Scientific Reasons Why Visual Communication Works
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
Design is sometimes thought of as an art — a combination of appealing colors and layouts that looks nice and maybe seems like an afterthought.
But neuroscience shows that design has specific,...
How to Get Through to Customers in 250 Milliseconds
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
Picture your ideal clients skimming your marketing materials in the five minutes between meetings and projects and tasks. What keeps them reading? How can you help consumers understand (and remember)...
How can companies be proactive about communication issues?
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
Seventy percent of employees report feeling stressed or overwhelmed because of fragmented communication processes. When need-to-know information only lives in a manager’s head, they become a...
Why B2B communication design matters to your bottom line
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
B2B customers are under more pressure to choose than their consumer counterparts because they’re not just choosing for themselves—they have to make purchase decisions for an entire...
