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Tips, updates and resources on customer experience, design and digital marketing. 

Maximize your thought leadership impact with whitepapers

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

According to a 2018 survey, 62% of marketers said that whitepapers were their most successful piece of marketing collateral. With gated downloads, whitepapers can help businesses capture and convert...

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Design 101: 5 Basic Design Principles

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

It might sound like a superpower out of Marvel, but design taps into expected patterns of user behavior and subvert them to command their attention.

 

Essential design principles like contrast...

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Scientific Reasons Why Visual Communication Works

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Design is sometimes thought of as an art — a combination of appealing colors and layouts that looks nice and maybe seems like an afterthought.

But neuroscience shows that design has specific,...

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How to Get Through to Customers in 250 Milliseconds

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Picture your ideal clients skimming your marketing materials in the five minutes between meetings and projects and tasks. What keeps them reading? How can you help consumers understand (and remember)...

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How can companies be proactive about communication issues?

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Seventy percent of employees report feeling stressed or overwhelmed because of fragmented communication processes. When need-to-know information only lives in a manager’s head, they become a...

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Why B2B communication design matters to your bottom line

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

B2B customers are under more pressure to choose than their consumer counterparts because they’re not just choosing for themselves—they have to make purchase decisions for an entire...

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4 insider tips to getting the most out of your creative team

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Long-term creative partners can function as a seamless extension of your marketing team: they can anticipate your feedback, craft custom solutions, and intuitively “get” what you’re...

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