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Strategic insight into the power of great communication design, B2B marketing and digital customer experience.
Is content still a legitimate way to generate leads?
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
Low value content for content’s sake doesn’t cut it. Today’s landscape is already saturated with quick, rushed content that makes users more wary of articles or blogposts that waste...
Why B2B communication design matters to your bottom line
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
B2B customers are under more pressure to choose than their consumer counterparts because they’re not just choosing for themselves—they have to make purchase decisions for an entire...
4 challenges of Content Marketing and how to solve them
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
By now, content marketing is a popular buzzword around the internet, and for good reason: one study found that content marketing costs 62% less and delivers three times the results of traditional...
Creative solutions to 4 major marketing challenges
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
Today’s marketing teams have to juggle more responsibilities than ever before. With advances in automation and new technology, marketing increasingly overlaps with sales and customer...
How whitepapers will sell your organization
Katy Cesarotti | Gallery Design Studio Editor + Copywriter
To prospects, your website is like a first date with your company. You want to attract attention and show them what you’re about—but without any follow-up, that first date might be your...
