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Strategic insight into the power of great communication design, B2B marketing and digital customer experience.

The not so obvious benefits of incorporating design into your strategy

Samantha Reid | Gallery Design Studio Editor + Copywriter

 

Design should be an integral part of business strategy, however, many marketers perceive design as a superficial component. True integration of design into your company involves more than paying...

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Creative solutions to 4 major marketing challenges

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

 Today’s marketing teams have to juggle more responsibilities than ever before. With advances in automation and new technology, marketing increasingly overlaps with sales and customer...

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How whitepapers will sell your organization

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

To prospects, your website is like a first date with your company. You want to attract attention and show them what you’re about—but without any follow-up, that first date might be your...

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How design can improve digital customer experiences

 

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Online customers can’t see, touch, or experience your product firsthand: your digital presence needs to somehow build trust and emotional connection for them.

Strategic design can create...

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Unlock Customer Insight with Affinity Mapping

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Through user feedback and web analytics, you have access to tons of information about your customers: how they use your website, what content they engage with, what they buy and how often.

So how do...

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8 things amazing onboarding can do for your company

 By Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Customer experience doesn’t stop the moment the customer hands over their credit card or clicks “buy now” online. Customer onboarding is the process of welcoming new clients...

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6 ways design can boost your customer experience.

In the hectic day-to-day shuffle of fast deadlines, tight budgets, and a small team, the customer’s needs can sometimes get a little lost.

Design-thinking is a mindset that centers business decisions around real customers. By designing to their needs and...

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Customer Experience: The New Marketing Paradigm.

 

 

 

Customer experience isn’t exactly a new invention.

At its heart, great customer experience comes down to convenience, relevance, and a personal touch; it’s about making it as easy as possible for customers to work with you.

But is customer...

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A Small-Business Guide to Enhance Customer Experience with Design 

 

 

Apple is famous for its commitment to design and customer experience—from little moments of delight (try asking Siri to make you a sandwich) to pivotal solutions (this shortcut for 911 calls).

But beautifully designed experiences aren’t just for...

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