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Strategic insight into the power of great communication design, B2B marketing and digital customer experience.

4 insider tips to getting the most out of your creative team

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Long-term creative partners can function as a seamless extension of your marketing team: they can anticipate your feedback, craft custom solutions, and intuitively “get” what you’re...

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Unlock Customer Insight with Affinity Mapping

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Through user feedback and web analytics, you have access to tons of information about your customers: how they use your website, what content they engage with, what they buy and how often.

So how do...

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A Small-Business Guide to Enhance Customer Experience with Design 

 

 

Apple is famous for its commitment to design and customer experience—from little moments of delight (try asking Siri to make you a sandwich) to pivotal solutions (this shortcut for 911 calls).

But beautifully designed experiences aren’t just for...

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The Business Value of Design Thinking

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Beyond slick packaging and flashy graphics, design is a mode of thinking. Effective design prioritizes the needs of the end user to create new solutions to business problems—fast—and fuel...

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