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Tips, updates and resources on customer experience, design and digital marketing. 

4 challenges of Content Marketing and how to solve them

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

By now, content marketing is a popular buzzword around the internet, and for good reason: one study found that content marketing costs 62% less and delivers three times the results of traditional...

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How Creative Can Solve Top Staffing Agency Challenges

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

The staffing industry is experiencing a surge of growth: 79% of industry professionals believe revenues will increase in 2019. To keep up with the demand for high-quality candidates, staffing agencies...

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How whitepapers will sell your organization

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

To prospects, your website is like a first date with your company. You want to attract attention and show them what you’re about—but without any follow-up, that first date might be your...

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The power of infographics for your organization

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Your customers are drowning in data. The average person has to sort through 90 emails and 4,000 ads every single day. To your audiences, your company’s message is like a drop of water in a flood...

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The Business Value of Design Thinking

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Beyond slick packaging and flashy graphics, design is a mode of thinking. Effective design prioritizes the needs of the end user to create new solutions to business problems—fast—and fuel...

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What’s a Landing Page? Converting Traffic Into Leads

digital marketing Jul 01, 2018

According to Econsultancy, only 22% of businesses are satisfied with their conversion rates.[1] So how can you encourage customers to make the leap and buy?

A landing page is the page where potential customers “land” on your website when they click a link...

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Your 8-Step Digital Marketing Roadmap

digital marketing May 01, 2018

With thousands of brands and companies competing for attention online, it can be difficult for businesses to find their footing and know where to start with digital marketing. Maybe you’ve started a Twitter account and trailed off, unsure how to reach customers...

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What is digital marketing?

digital marketing Feb 01, 2018

Forrester predicts that by 2021, U.S. digital marketing spend will increase to $121 billion nationally, 46% of all total advertising spending. Entering the digital marketing space is key to reaching customers where they are making purchase decisions and considering...

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