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Strategic insight into the power of great communication design, B2B marketing and digital customer experience.

The not so obvious benefits of incorporating design into your strategy

Samantha Reid | Gallery Design Studio Editor + Copywriter

 

Design should be an integral part of business strategy, however, many marketers perceive design as a superficial component. True integration of design into your company involves more than paying...

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6 reasons why growing companies should prioritize design

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Growing companies face a lot of opportunities for expansion — which, usually, come with some sort of a price tag. When your marketing team has a limited budget, why should you allocate money to...

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Maximize your thought leadership impact with whitepapers

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

According to a 2018 survey, 62% of marketers said that whitepapers were their most successful piece of marketing collateral. With gated downloads, whitepapers can help businesses capture and convert...

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Design 101: 5 Basic Design Principles

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

It might sound like a superpower out of Marvel, but design taps into expected patterns of user behavior and subvert them to command their attention.

 

Essential design principles like contrast...

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Scientific Reasons Why Visual Communication Works

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Design is sometimes thought of as an art — a combination of appealing colors and layouts that looks nice and maybe seems like an afterthought.

But neuroscience shows that design has specific,...

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The visual communication mistakes even seasoned marketers make

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Why do some layouts turn consumers off? Why do social media users click on certain links and not others? Why don’t clients read your sales sheets?

We’ve identified some all-too-common...

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4 insider tips to getting the most out of your creative team

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Long-term creative partners can function as a seamless extension of your marketing team: they can anticipate your feedback, craft custom solutions, and intuitively “get” what you’re...

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4 challenges of Content Marketing and how to solve them

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

By now, content marketing is a popular buzzword around the internet, and for good reason: one study found that content marketing costs 62% less and delivers three times the results of traditional...

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The framework for an effective company playbook

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Your team can prepare for the unexpected.

It’s difficult for sales and marketing teams to adapt to changing target audiences, stages of the customer journey, and new processes without missing a...

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How Creative Can Solve Top Staffing Agency Challenges

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

The staffing industry is experiencing a surge of growth: 79% of industry professionals believe revenues will increase in 2019. To keep up with the demand for high-quality candidates, staffing agencies...

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