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Strategic insight into the power of great communication design, B2B marketing and digital customer experience.

Scientific Reasons Why Visual Communication Works

Katy Cesarotti | Gallery Design Studio Editor + Copywriter


Design is sometimes thought of as an art — a combination of appealing colors and layouts that looks nice and maybe seems like an afterthought.

But neuroscience shows that design has specific,...

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The power of frictionless design


Katy Cesarotti | Gallery Design Studio Editor + Copywriter


Confusing or cluttered websites are more than just bad design—they’re bad for business. When your site is difficult to use, you end up with higher bounce rates, fewer conversions,...

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