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Tips, updates and resources on customer experience, design and digital marketing. 

Maximize your thought leadership impact with whitepapers

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

According to a 2018 survey, 62% of marketers said that whitepapers were their most successful piece of marketing collateral. With gated downloads, whitepapers can help businesses capture and convert...

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Design 101: 5 Basic Design Principles

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

It might sound like a superpower out of Marvel, but design taps into expected patterns of user behavior and subvert them to command their attention.

 

Essential design principles like contrast...

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Scientific Reasons Why Visual Communication Works

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Design is sometimes thought of as an art — a combination of appealing colors and layouts that looks nice and maybe seems like an afterthought.

But neuroscience shows that design has specific,...

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The visual communication mistakes even seasoned marketers make

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Why do some layouts turn consumers off? Why do social media users click on certain links and not others? Why don’t clients read your sales sheets?

We’ve identified some all-too-common...

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How to Get Through to Customers in 250 Milliseconds

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Picture your ideal clients skimming your marketing materials in the five minutes between meetings and projects and tasks. What keeps them reading? How can you help consumers understand (and remember)...

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The business opportunity cost of unclear communication

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

The cost of poor communication has hit $37 billion annually worldwide, according to a recent report by Holmes. Communication disconnects—between you and your customers, or between you and your...

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Why B2B communication design matters to your bottom line

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

B2B customers are under more pressure to choose than their consumer counterparts because they’re not just choosing for themselves—they have to make purchase decisions for an entire...

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Unlock the potential of visual communication

 

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Today’s audiences have short attention spans and information overload. Your business has to compete against a constant stream of digital ads and online messaging, just to make an...

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