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Strategic insight into the power of great communication design, B2B marketing and digital customer experience.

Design 101: 5 Basic Design Principles

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

It might sound like a superpower out of Marvel, but design taps into expected patterns of user behavior and subvert them to command their attention.

 

Essential design principles like contrast...

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How can companies be proactive about communication issues?

Katy Cesarotti | Gallery Design Studio Editor + Copywriter

 

Seventy percent of employees report feeling stressed or overwhelmed because of fragmented communication processes. When need-to-know information only lives in a manager’s head, they become a...

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