Human-led design, with empathy at the heart.
Our mission is to remove friction between complex technology and the people buying it. A visual-first, design-led process makes complex offerings easier to understand, consume, and act on.
A full creative team, already built.
Motion designers, product designers, a technical writer, a PM, the team that would take 18 months and significant budget to hire yourself.
Caroline Petersen
Founder / CEO
Lacey McAdoo
Creative Operations Manager
LaurenĀ Meilstrup
Creative Lead
Zoe Mazlin
Graphic Designer + Illustrator
Pablo Agustin QuiƱonero
Graphic Designer
Javier Miranda
Sr Motion Designer + Video Editor
Sergey Baleca
Senior Motion Designer | AI-Driven Visuals & 3D Graphics
Anatolie Poghirca
Sr Motion Designer
Anastasiia Hriaznova
Sr Product Designer + Illustrator
GeorgeĀ Mirgorod
Sr Fullstack Developer
Partners
Hudson Barsness
Voice Over Artist
Rich Savage
Voice Over Artist
Rebecca Churchill
GovCon Copywriter
Steve Korver
Technical Writer
Our values
Relentless curiosity
We challenge assumptions, ask better questions, and never stop learning. Weā€™re always exploring new ideas, experimenting with creative approaches, and finding better ways to think, create, and work.
Radical honesty
We give honest feedback, raise concerns early, and have the conversation that makes the work better. Weā€™re direct but always kind, because honest communication builds trust and makes ā€Øus all better.
Better together
Great work is a team sport. We share ideas, build on each otherā€™s strengths, and take responsibility for the whole outcome, not just our individual piece.
Creative excellence
We explore broadly, simplify deliberately, and sweat the details. We challenge our own work, check it carefully, and care about the final 5%. Good enough isnā€™t where we stop.
