Human-led design, with empathy at the heart.
Our mission is to remove friction between complex technology and the people buying it. A visual-first, design-led process makes complex offerings easier to understand, consume, and act on.
Our pods
We work in small, multidisciplinary pods built around your needs. Your pod works as an extension of your team, bringing in the right skills as your communication needs evolve.
Ā Creative leadĀ
Sets strategy and quality
Ā Project managerĀ
Keeps timelines tight
Ā Technical writerĀ
Sharpens the message
Ā Designer/AnimatorĀ
Executes with precision
A full creative team, already built.
Motion designers, product designers, a technical writer, a PM, the team that would take 18 months and significant budget to hire yourself.
Caroline Petersen
Founder / CEO
Lacey McAdoo
Creative Operations Manager
LaurenĀ Meilstrup
Creative Lead
Zoe Mazlin
Graphic Designer + Illustrator
Pablo Agustin QuiƱonero
Web Designer
Javier Miranda
Sr Motion Designer + Video Editor
Sergey Baleca
Sr Motion Designer + 3D Video Artist (Blender)
Anatolie Poghirca
Sr Motion Designer
Anastasiia Hriaznova
Sr Product Designer + Illustrator
GeorgeĀ Mirgorod
Sr Fullstack Developer
Partners
Steve Korver
Technical Writer
Hudson Barsness
Voice Over Artist
Rich Savage
Voice Over Artist
Rebecca Churchill
GovCon Copywriter
Our values
Be curious
Assumptions kill good work before it starts. We ask more questions than most. We read between the lines of every ask. We want to understand your audience, your pressure, and what success actually looks like ā€” before we move a single pixel.
Listen carefully
What people put in a request and what they actually need are rarely the same thing. We pay attention to what's said in calls, in feedback, in the gaps. That's where the real scope lives. And that's what separates work that moves pipeline from work that just ships.
Make the challenge the lesson
The hard projects are the ones that make you better. When something's difficult, we don't just push through and move on. We stop, name what we learned, and share it. Every tough project makes the next one faster, sharper, and better.
Be the doctor
You don't walk into an appointment and tell the doctor what to prescribe. A good doctor listens, diagnoses, then tells you what you actually need ā€” not just what you came in asking for. We work the same way. We'll give you our honest read and recommend the right path, even when it's not what you expected.
