SPA

Project

Brand refresh and communications toolkit

Services

Tradeshow booths, eBooks, social content, sales enablement

Goal

Sharpen SPA’s branding across internal and external assets

Region

USA

Challenge

Modernize the brand while aligning with legacy visuals and stakeholder expectations

Solution

Develop a cohesive visual system and build branded content across teams and use cases

Results

A refreshed brand adopted across departments, praised at the board level, and used in strategic business conversations

Engagement type

GDS Monthly™ Standard

Designing clarity for a mission-driven brand

We partner with Systems Planning and Analysis (SPA), a government contractor serving defense and military agencies, to bring clarity and consistency to their brand communications.

With stakeholders ranging from internal teams to M&A partners, SPA needs a brand that reflects their precision and legacy. Our goal is to modernize their visuals while honoring the trust they’ve built across the national security sector.

What we delivered

As part of our GDS Monthly™ Standard engagement, we support SPA with a comprehensive creative system, including:

– Brand refresh (palette, imagery, layouts)

– Tradeshow booths

– eBooks and social cutdowns


– Presentation and sales decks


– Brand guidelines and collateral templates

Every asset is designed to elevate professionalism and maintain consistency across internal and external channels.

The result

A cohesive, on-brand visual system used across departments, campaigns, and strategic conversations. The refreshed look supports everything from internal rollouts to M&A and board-level presentations—described by the Chairman as “awesome.”

Visit SPA