America by design
Great design should do more than look good—it should make government services simple and clear for the Americans who rely on them. We champion minimalist design thinking and user-focused clarity to help federal teams reduce friction, build trust, and deliver better experiences.
Why this matters
When government services are easy to understand, they work better—for everyone.
For the person trying to renew a license.
For the small business owner submitting paperwork.
For the federal employee who answers fewer support tickets.
Good design saves time, reduces stress, and builds trust in public systems.
What we do
We’re a U.S.-based creative studio specializing in simplifying the complex, visually, through clean design and plain language. For over a decade, we’ve worked with technology companies across enterprise systems, defense, space, and intelligence—many of which serve the public sector. We understand what clarity and precision look like in high-stakes environments. Now, we’re bringing that same clarity-first mindset to government services.
About us
Work
How we help
Many public services are outdated and feature hard-to-navigate legacy systems. We help teams translate complexity into clarity, making services easier to understand and easier to use.
Streamline complicated service flows through clear user journeys
Simplify digital forms for faster completion
Rewrite content in plain language
Deliver Figma-ready design systems for testing, iteration, and smooth development handoff
Design mobile-first, WCAG-ready interfaces that meet compliance standards
Create supporting content like infographics, explainer videos, and how-to guides
We bring the clarity, speed, and polish of the private sector—tailored for public-sector goals
Our approach
We work in sprints—starting with what matters most, showing work early, and incorporating feedback. This lets our talented team move faster and reduce risk.
We bring:
A clarity-first mindset rooted in visual communication and plain language
For the small business owner submitting paperwork.
For the federal employee who answers fewer support tickets.
For the federal employee who answers fewer support tickets.
How we work
01
Discovery & audit
We align on goals, users, and problem areas, then audit journeys, content, and workflows to see what’s working, and what needs rethinking.
02
Information architecture
We assess how information is grouped and navigated, ensuring logic, hierarchy, and flow are intuitive.
03
Wireframes
We translate structure into low-fidelity wireframes to map layout, usability, and interaction.
04
UI design in Figma
We create clean, high-fidelity and modern mockups.
05
Plain language rewrite
We rewrite public-facing content in accessible, WCAG-compliant language.
06
Test, iterate & support
We share work early, gather feedback quickly, and deliver organized, editable assets, plus optional supporting content like infographics and explainer videos.
Design that does the hard work
Great design doesn’t call attention to itself—it makes the experience effortless.
If you’re working to modernize a service, simplify a process, or deliver something the public can actually use—we’d love to support your team.
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