Meet your audience where they’re at with data visualization.

data visualization Aug 27, 2019

Samantha Reid | Gallery Design Studio Editor + Copywriter


Data visualization transforms raw numbers into easily understood visual representations that can be shared with peers, employees, employers, and customers.


Internally, data visualizations can illustrate: trend analyses, products and service performance, results from ongoing campaigns, and consumer patterns. You can use these visuals to record, and observe vital business data using tools like dashboards, interactive reports, graphs, tables or other representations that communicate complex data simply and clearly. 



Externally, visualized data helps you communicate not just clearly, but compellingly, to customers when transmitting ideas, concepts or strategies.


The interpretation and extraction of vital information from collected data builds more efficient decision processes. This leads to internal process optimization as well as identification of external business opportunities, which in turn leads to growth for your organization.


One study showed that almost two-thirds of people (65%) heavily rely on visual learning. So not only do most professionals benefit from data visuals, but so will the majority of your clients. 



How to Visualize Data for External Use


1. Illustrate ROI

With the best data visuals, you can literally show clients exactly how your products and services benefit them across time and profit margins. Show clients either their current or potential growth by incorporating their metrics into a clear, concise visuals. If a picture is worth a thousand words, then great data visualization is worth a thousand charts.



2. Identify Leads

Transform your raw data into viable sales leads. Data visualization can quantify analytics and reveal vital information, such as patterns in consumer searches, locations, and purchasing habits. Use these visuals to identify new potential clients. This way, your marketing strategies will communicate directly with your ideal customer base.


3. Automate Data

The right design can turn your raw lines of numbers and code into quantifiable, easy to understand graphics. It’s likely your company is already collecting massive amounts of data that do nothing more than take up space on a server. Convert your data into valuable visual organizers to get higher returns on all the data you already have.



How to Visualize Data for Internal Use



1. Workflows

Optimize internal processes. Create workflow charts and graphics that ensure every employee in each stack, silo, or team knows exactly what their responsibilities are, and which teammate they should contact for collaboration on any given project. Even questions about the chain of command should have a clear routing system. Maximizing efficiency maximizes profit.


2. Raw Data

Make sense of all the numbers! Excel sheets are handy sometimes, but rows upon rows of numbers can make anyone’s head spin. Aggregate critical information, like consumer habits and product trends, into easily understood visuals. You and your team will know exactly which of your strategies work, and which need to be reworked.

3. Employee Productivity

The truth is employee productivity has one very significant correlation: productive employees are usually happy employees. And vice versa. Productive employees are not only happy, but they are, by definition, making good use of their time (and your money!) by moving smoothly through workflows and projects. Helpful visualizations can keep your employees stay happy and productive while increasing your bottom line.



Bottom line: Effective data visuals give your company the ability to represent complex ideas clearly and concisely. Save time with workflows that optimize team performance and make more money with effective, data-backed decisions. 



About Gallery Design Studio

We're passionate about helping B2B businesses with their ongoing marketing communication design needs. We help our clients transmit complex information clearly, concisely and in a visually engaging way. Relentlessly curious, we're inspired by experimentation, and always looking for better ways to serve our clients.

We’ve collaborated with transformational businesses and government agencies such as The NYC Law Department, CIT Bank and Questback.

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About the Writer

Samantha is a copywriter at Gallery Design Studio. Samantha is passionate about using precise and evocative messaging to connect with clients. She has written for journals, online publications and blogs.


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