Infographics: Information Made Visual

In B2B, your buyers are smart, busy, and juggling competing priorities.

If they can’t “get it” in seconds, they’ll move on.

That’s where a well-crafted infographic changes the game—it distills a complex idea into something your audience can understand, remember, and act on. Done right, it’s not just pretty design. It’s a sales tool.

What Is It?

An infographic is a single visual asset that takes dense or technical material and makes it instantly digestible. Think of it as a one-slide pitch deck—compact, visual, and persuasive.

The essentials:

• Title & subtitle that hook the reader
  
• Central visual theme to hold everything together
  
• Key copy blocks: concise text, stats, takeaways
  
• CTA & contact info to guide next steps

What Is It For?

Infographics work best in the mid- to bottom-funnel content when prospects already know who you are, but need clarity on why you’re the right choice. They’re perfect for:

• Explaining a nuanced topic without drowning your audience in text
  
• Summarizing research findings or workflows
  
• Comparing tools, features, or processes
  
• Telling your product story visually
• Giving sales teams  a structured, on-brand narrative they can use immediately
  

An infographic is different than other assets in that it utilizes an anchor visual, and can take a totally unique to sharing information. It isn't just reformatting the same information in a long narrow strip - it usually zeroes in on a particular dimension of a product's story, such as: a timeline, a map, a process, a conversation... It's a great opportunity to be original and creative.

Best Practices for Infographics

At GDS, we’ve designed dozens of these for B2B tech clients, from legal AI platforms to pricing analytics tools and we have a three step approach: format, message, and design.

Message

✅ Do:

• Write like a smart, trusted friend—clear, useful, never condescending
  
• Use scannable sections with headers and bullets
  
• Flow from problem → insight → outcome
  
• Open with a hook, close with a specific CTA (e.g., “Book a demo”)

❌ Don’t:

• Dump all your stats in one spot
  
• Use too much text—let visuals do the work
  
• Write long paragraphs; this isn’t a whitepaper
  
  
• 

Design

✅ Do:

• Anchor the content with a strong visual theme
  
• Use clean hierarchies so the eye knows where to go next
  
• Pair data with visuals: icons, timelines, charts, diagrams
  
• Keep colors and fonts consistent

❌ Don’t:

• Cram every pixel—leave breathing room
  
• Add visuals that distract from the story
  
• Shrink fonts just to fit more in
  

Choosing the Right Format

Depending on the story you want to tell, choose the right format:

• Timeline: Show evolution or historical progression
  
• Process: Step-by-step explanations
  
• Hierarchy/Structure: Clarify systems, workflows, or decision trees
  
• Comparison: Contrast tools, strategies, or results
  
• List: Highlight key insights or tips
  
• Statistical: Bring data to life
  
• Informational: Summarize research, reports, or dense documents
   

What Great Looks Like

When done right, infographics don’t just decorate your content—they drive deals forward.

In a crowded market, the brand that explains it best wins.

We often pair a core infographic with additional assets like:

• One-pagers
• Campaign landing pages
• Sales decks
• Explainer videos

This creates a cohesive content marketing set that reinforces your message across the buyer journey.

Check out some examples of great infographics here.

About Gallery Design Studio (GDS)

What We Do

We help B2B and B2G tech companies explain what they do—faster, clearer, and more persuasively—through visual content that drives understanding and accelerates sales.

Why It Matters

Most content is too slow, too vague, or too complicated. We fix that by combining strategic design thinking with creative firepower—so the message lands and moves buyers forward

How We Work

We move fast, but we think first. This isn’t a content vending machine—it’s a partnership. Expect a team deep in the work: noodling in Figma, building decks, storyboarding product videos, and pushing ideas forward before a brief even exists. We think like owners, not order-takers.

gallerydesignstudio.com