Datasheets: The One Pager Wonder

When you're selling a complex product, clarity wins.

What's where the datasheet comes in.

A datasheet (sometimes called a one-pager or sell sheet) is a concise summary of your product’s core benefits, features, and differentiators. It’s not fluff. It’s a high-impact  B2B sales enablement asset that distills your value prop into something decision-makers can scan in under a minute.

What Is It For?

The goal of a datasheet is simple: to equip your sales and marketing teams with a clear, credible, and consistent message to use as content marketing.

Think of it as your product’s resume. It’s used across:

• Sales conversations
• Event handouts
• Campaign follow-ups
• Product launches
• Analyst briefings
  
  

And unlike pitch decks or long-form case studies, a great data sheet can live almost anywhere in the funnel—because it’s fast, focused, and versatile.

Best Practices for Building a Great Datasheet

At GDS, we’ve designed dozens of these for B2B tech clients, from legal AI platforms to pricing analytics tools and we have a three step approach: format, message, and design.

Message

✅ Do:

• Lead with value (e.g., “15% faster contract review”), not fluff.
• Write for clarity, not cleverness.
• Include proof points: data, logos, short case studies.
• Use headers and hierarchy to guide the scan.
• Mirror the way your sales team talks.
  
  

❌ Don’t:

• Rely on dense paragraphs or jargon.
  
• Use filler copy like “revolutionary platform” without showing how.
  
• Overstuff it—this isn’t a slide deck.
  
  

Design

✅ Do:

• Anchor your layout around a clear 3-part structure: product intro, benefits, and proof.
  
• Use modular layouts that can scale across products.
  
• Include branded icons or visuals to break up the text.
  
  

❌ Don’t:

• Over-design. If it’s hard to scan, it doesn’t work.
  
• Skimp on quality. This asset is often your first impression.
  
  

Bonus Tip: Show Both the What and the How

It’s one thing to say your product “accelerates contract review.”
It’s another to show a workflow diagram, a before/after result, or a quick client quote.

What Great Looks Like

We often pair a core GDS-designed data sheet with additional assets like:

• One-pagers
• Campaign landing pages
• Sales decks
• Infographics
  
  

This creates a cohesive set that reinforces your message across the buyer journey.

Want to see examples of great datasheets? Check them out here.

About Gallery Design Studio (GDS)

Content takes many forms—we make it visual first.

For over a decade, high-growth B2B tech brands have trusted us to distill complex solutions into clear, engaging visuals that their audience can instantly “get.”

Whether software, systems, or solutions, we help you communicate with clarity and impact—so you can focus on what’s next.

Learn more here.