Explainer Videos: Clarity in Motion

When attention spans are short and your product is complex, explainer videos do what a sales deck can’t — they grab attention and make your tech message land fast.

We’ve used explainer videos to launch products, clarify confusing tech, and convert cold traffic into warm pipeline.

Here’s how to make one that does more than play — it performs.

What Is It?

An explainer video is a 60–90 second visual pitch that makes your product’s value obvious — fast.

Think of it like a high-converting elevator pitch — scripted for speed, designed to stick.

What makes it work?

• A hook that calls out the pain
  
• A solution that feels like the fix
  
• Benefits that actually matter
  
• Real-world examples or analogies
  
• A CTA that tells them what to do
  
• A branded outro to wrap it tight
  

If you don’t explain it quickly, someone else will — better. Make it count.

What Is It For?

Explainer videos are built for top- and mid-funnel impact.

Use them when:

• Launching something new
  
• Explaining something complex
  
• Driving engagement across a campaign
  
• Equipping sales with a pitch that’s repeatable and watchable
  

They work great on landing pages, product pages, social posts, and outbound emails.

Anywhere you need to say “this is what we do” — clearly, visually, fast.

Best Practices for Explainer Videos

At GDS, we’ve built explainer videos for B2B and B2g tech, including AI contract review to real-time pricing platforms.

We follow the same proven structure every time: format, message, design.

Message

✅ Do:

• Write like a human — short, clear, conversational
  
• Start with the pain point — make it relatable
  
• Stick to one idea per line — simplify
  
• Be confident, but stay human
  
• End with a direct CTA (e.g., “See it in action”)
  
  

❌ Don’t:

• Use industry jargon or insider acronyms
  
• Rely on voiceover alone — the visuals carry weight too
  
  

Design

✅ Do:

• Use your brand elements, but keep it clean
  
• Let visuals do the explaining
  
• Use simple motion to reinforce key ideas
  
• Include icons, mockups, or diagrams to clarify
  
  

❌ Don’t:

• Over-design — clarity beats creativity here
  
• Overload the screen with copy — one idea at a time
  
  

Animation 

✅ Do:

• Match motion to message — pace matters
  
• Use transitions to signal new ideas
  
• Highlight what matters with smart motion
  
• Keep scenes flowing — smooth over flashy
  
  

❌ Don’t:

• Go heavy on effects — it dilutes the message
  
• Let motion get louder than the story
  
  

Why It Works

Explainer videos hit the sweet spot between strategy and storytelling.

They simplify complexity, reinforce your brand, and give your audience a reason to act.

We often pair them with:

• Short video cutdowns for social
  
• A one-pager
  
• A supporting infographic
  

Because a great explainer isn’t just a nice-to-have. It’s a revenue asset.

See explainer video examples here.

About Gallery Design Studio (GDS)

What We Do

We help B2B and B2G tech companies explain what they do—faster, clearer, and more persuasively—through visual content that drives understanding and accelerates sales.

Why It Matters

Most content is too slow, too vague, or too complicated. We fix that by combining strategic design thinking with creative firepower—so the message lands and moves buyers forward.

How We Work

We move fast, but we think first. This isn’t a content vending machine—it’s a partnership. Expect a team deep in the work: noodling in Figma, building decks, storyboarding product videos, and pushing ideas forward before a brief even exists. We think like owners, not order-takers.

gallerydesignstudio.com