Why creatives thrive with an open mind to AI
Jan 07, 2026
When we talk to people about AI, we usually hear two extremes: “I love it” or “I hate it.” For teams working with a B2B content marketing agency, the challenge isn’t whether to use AI—it’s how to integrate it without losing creative judgment or craft.
The frustration often comes from outputs that look and feel AI-generated, which really comes down to expectations. AI is a collaborator: some outputs are rough, some are unusable, but all of them spark direction.
Even the “bad” ones clarify what you don’t want.
Too many people judge AI by its first draft: “The result wasn’t good.” That misses the point.
What I’m noticing is that non-creative professionals often embrace the new technology more easily, while creative professionals hesitate. Sometimes it’s because they see when results fall short of real craft, sometimes it’s ethical concerns, and sometimes it’s simply not knowing how to integrate AI into their current workflow.
This tension shows up often in content strategy for B2B tech, where work needs to be original, accurate, and credible—yet fast enough to keep pace with the business.
What We’re Doing About It
We’re pushing ourselves to be more open toward AI — not just for backend tasks like audio cleanup, but in bolder, more visible ways.
From the earliest stages of a project, AI can help us ideate faster and avoid falling back on the same old patterns. It can serve as another “designer” in the room, helping us prototype loose, abstract ideas and spark new directions. Later in the process, AI can help us elevate visuals to better resonate with hyper-nuanced audiences.
Of course, the hype doesn’t always match reality — some tools underdeliver, while others create incredible enhancements.
That’s why we want to be at the forefront: when you pair professional training, judgment, and taste with AI, real magic happens.
Takeaway: For Designers
Keep an open mind. Don’t get discouraged by “bad results.” Rough outputs are part of the process — they spark direction, help you refine what you don’t want, and often lead to stronger creative outcomes, even when the path feels nonlinear.
Read more about how to harness AI for design efficiency.
Takeaway: For Leadership
If you treat AI like a shortcut — expecting your marketing team to push a button and get exactly what you need — you’ll likely be disappointed.
But if you see it as a co-pilot, your team will move faster and uncover ideas they wouldn’t have found alone.
Leaders who recognize this nuance empower their teams to thrive. It’s not about instant perfection — it’s about momentum and keeping creativity moving at the speed modern business demands.
Tools we are exploring:
- Gemini’s Nano Banana
- Google’s AI video creator
- Chat GPT
- Kling AI
- Luma Ray
- Adobe Photoshop
- Adobe After Effects
AI is a powerful new tool, and harnessing it will only get us creating better and faster.
Learn more about the role of creative professionals and AI with video agency owner Lucien Harriot.
About Gallery Design Studio
What We Do
We help B2B and B2G tech companies explain what they do—faster, clearer, and more persuasively—through visual content that drives understanding and accelerates sales.
Why It Matters
Most content is too slow, too vague, or too complicated. We fix that by combining strategic design thinking with creative firepower—so the message lands and moves buyers forward.
How We Work
We move fast, but we think first. This isn’t a content vending machine—it’s a partnership. Expect a team deep in the work: noodling in Figma, building decks, storyboarding product videos, and pushing ideas forward before a brief even exists. We think like owners, not order-takers.
