Earnix
Earnix built the AI platform that helps insurers and banks price, rate, and underwrite smarter. The product was proven. The way they were communicating it hadn't caught up.
INDUSTRY
InsurTech, FinTech
SERVICES
Event design, Videos, eBooks, Socials, Website design, Sales enablement
REGION
Global
ENGAGEMENT
GDS Monthly™ Enterprise
THE CHALLENGE
A strong product competing in a market where everyone looks the
same.
Earnix builds AI-powered pricing and rating software for insurers and banks. The platform is genuinely differentiated. The problem isn't the technology. It's that enterprise buyers at major financial institutions evaluate a lot of vendors, and most of them look like each other. The perception gap was costing Earnix before the sales conversation even started. Event presence didn't reflect the category they were building. Sales materials weren't carrying the weight of a complex, multi-market solution. The visual system needed to do more work.
THE SOLUTION
One visual system. Every channel. Every buyer touchpoint.
GDS built a cohesive visual language that carried Earnix from the event floor to the sales meeting to the digital channel. Every asset connects back to the same visual source of truth. The result isn't a library of one-off deliverables. It's a system that scales across departments, markets, and campaigns without losing coherence — so that wherever an Earnix buyer encounters the brand, it looks like the same company.
Global
Earnix operates across North America, Europe, and beyond. The visual system travels with them.
Enterprise buyer
Decision-makers at major insurers and banks. The brand had to earn credibility before anyone opened a deck.
Multi-channel
One visual system deployed across events, sales, web, social, and video.
Full-funnel
From awareness content that builds category presence to sales materials that close.
Delivered as part of a GDS Monthly™ Enterprise engagement
THE WORK
What we built.
A visual system that performs from the conference floor to the contract conversation.
Event design and tradeshow experience
Booth design and event materials built for the financial services conference circuit. Visual language that commands a room full of enterprise buyers who have seen everything before.
Sales enablement
Decks, one-pagers, and battle cards built for complex, multi-stakeholder enterprise sales cycles. Every asset starts from the same visual system. No more one-offs.
eBooks and thought leadership
Long-form content formatted for distribution. Research-backed, visually compelling, and built to position Earnix as the voice of the AI-powered pricing category.
Website design
Digital presence aligned to the visual system. The website as a sales tool, not a brochure. Built for the buyer doing due diligence before they take the meeting.
Social content
Campaign cutdowns and social templates that carry the brand into the feed without losing fidelity. Consistency across channels, built to scale.
Video content
Motion pieces that make a complex platform land with a buyer who doesn't have time for a long explanation. Clarity and conviction in under two minutes.
WHAT GDS MONTHLY™ LOOKS LIKE
A visual system, not a project list.
Every engagement at GDS starts with the same question: what does this company need to look like the company it already is? For Earnix, the answer was a coordinated visual language that holds together across a global, multi-product, multi-channel GTM motion. That means the event booth and the LinkedIn post feel like the same brand. The sales deck and the eBook speak the same visual language. The website reflects the same company a buyer encountered at the conference two weeks prior. That's what a system does. It compounds
THE RESULT
Earnix shows up looking like the enterprise technology company their buyers already expect them to be. The visual system spans event, digital, and sales — and holds together across markets and product lines. The gap between product strength and brand perception closed. Sales teams walk into conversations with materials that match the company they're representing.
Visit earnix.com
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