Onit
Acquiring companies is one problem. Making them look like one company is another. We helped Onit build the visual system that held a growing portfolio together.
INDUSTRY
Legal Technology / Enterprise Software
SERVICES
Videos, Sales enablement, Event design, eBooks, Infographic, Website design, Socials
REGION
USA / Global
ENGAGEMENT
GDS Monthlyā„¢Ā Pro
THE CHALLENGE
A fast-growing portfolio. A brand trying to keep pace with it.
Onit was acquiring companies fast. A visual system built to unify a growing portfolio without flattening it. GDS built a full-funnel visual presence across every channel and format. Event design gave the consolidated brand a physical presence at enterprise conferences. Sales materials gave the sales team a consistent story across product lines. Video made the platform real for buyers who had never seen enterprise workflow automation done this way. The system was built to scale with the portfolio as it grew.
THEĀ SOLUTION
A visual system built to unify a portfolio without losing what makes each product matter.
We built a full-funnel visual presence for Onit across every channel and format. Event design gave the consolidated brand a physical presence at enterprise conferences. Sales materials gave the sales team a consistent story across product lines. Video made the platform real for buyers who had never seen enterprise workflow automation done this way. The system was built to scale with the portfolio as it grew.
Multi-product
Visual system built to carry a consolidated portfolio with distinct product lines under a single, coherent brand.
Full funnel
From event floor to sales deck to website to social feed ā€” one visual system across every buyer touchpoint.
Post-acquisition
Brand system built to unify legacy visual languages without starting from scratch or losing product identity.
Enterprise buyer
Decision-makers in legal, compliance, and procurement at large organizations. The brand had to earn credibility in rooms where vendors get evaluated carefully.
THE WORK
What we built.
A visual system that brought a growing enterprise software portfolio into a single, coherent brand presence ā€” across every format and channel.
Explainer video
Motion content that makes enterprise workflow automation land with a legal or compliance buyer who manages complex processes and doesn't have time for a long explanation. Clear, fast, and visual.
Sales enablement
Decks and materials built for complex, multi-product sales cycles. Every asset starts from the same visual source of truth. No more one-offs for each product line.
Event design
Booth design and event materials built for the enterprise technology conference floor. A unified visual language that carries the full Onit portfolio in a single room.
eBooks
Long-form thought leadership formatted for enterprise buyers with long evaluation cycles. Content built to be shared across legal and compliance teams inside large organizations.
Social content
Campaign cutdowns and social templates that carry the brand into the feed across multiple product lines without losing coherence. The same visual system, formatted for the scroll.
Infographics
Visual distillations of complex workflow concepts, built for sales conversations and digital distribution. The sharpest platform insights, made scannable and shareable.
WHAT GDS MONTHLYā„¢ LOOKS LIKE
Growth through acquisition creates a specific visual problem.
Every acquired company has its own history, its own brand memory, its own buyer expectations. A visual system that ignores that alienates existing customers. A visual system that preserves every legacy looks like exactly what it is: a collection of separate companies that happen to share a parent.
GDS built the Onit visual system to do both. A unified parent brand that holds the portfolio together. Enough flexibility that each product retains the clarity it needs to stand on its own in a sales conversation.
THE RESULT
Onit's consolidated brand holds together. Sales teams walk into every conversation with a consistent story regardless of which product line they're selling. The event presence reflects the scale of the organization. The digital channels feel like one company, not an acquisition map. Buyers encounter a brand that matches the sophistication of the platform they're evaluating.
The visual system does what it was built to do. Close the gap between what Onit is and how they look.
Visit onit.com
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