RadiusAi
RadiusAI had proven the model in retail. Stadiums were the next vertical. We built the campaign that opened the door.
INDUSTRY
Retail Technology / AI
SERVICES
Campaign strategy, Tradeshow design, Outbound email, Digital ads, Social content, Video, Sales enablement, Landing pages
REGION
USA
ENGAGEMENT
GDS Monthlyā„¢ Standard
THE CHALLENGE
A new product. Two different buyers. One chance to make a first impression in each market.
RadiusAI builds AI-powered checkout and inventory management for retail operations. When they launched into stadiums, they faced a challenge most companies don't: two audiences with nothing in common except the problem. Retail executives buy on margin and throughput. Stadium operators buy on volume and speed. The same pitch doesn't work twice. The campaign had to earn attention from both.
THEĀ SOLUTION
Two campaigns. One brand system. Two completely different buyers.
Stadium executives needed to see speed and operational reliability. Retail executives at NRF needed to see differentiation in one of the most competitive brand environments in the industry. Every asset was built for the buyer it was designed to reach.
New product
Zero existing buyer awareness. Every touchpoint was a first impression. The campaign had to build credibility and interest simultaneously.
Two audiences
Stadium executives and retail buyers have different priorities, different vocabularies, and different buying cycles. The campaign system addressed both without sounding generic to either.
NRF presence
The National Retail Federation show is one of the most competitive brand environments in the industry. RadiusAI showed up ready.
Full distribution
Tradeshow, outbound email, paid digital, social, video, and sales enablement, a complete campaign system, not a collection of one-offs.
Delivered as part of a GDS Monthlyā„¢Ā Standard engagement
THE WORK
What we built.
Two full audience campaigns built from a single brand framework, covering every channel from the conference floor to the inbox to the feed.
Landing pages
Conversion-focused pages built for each audience. Copy and design built together. Structured for the buyer who clicks through from an ad or email and needs to understand the product quickly.
Tradeshow booth design
A physical brand presence built for the NRF conference floor. Visual language that commands attention in a room full of enterprise buyers who have seen everything before. Swag and collateral designed to travel home with the right people.
Digital advertising
Google Ads and paid social creative built to extend campaign reach beyond the event floor. Coordinated with the outbound motion so buyers encounter RadiusAI in multiple channels simultaneously.
Sales enablement
One-pagers, case studies, and infographics built for the sales conversation. Assets that give the RadiusAI team a consistent story to walk into every deal, regardless of which audience they're addressing.
Social media content and video
Short-form video and social content built to drive awareness and create familiarity with the platform before buyers arrive at the demo. The campaign in motion.
WHAT GDS MONTHLYā„¢ LOOKS LIKE
New product launches live or die on the quality of the first impression.
No existing buyer trust. No word of mouth. No logos anyone recognizes yet. At launch, the brand is the only proof you have.
GDS built the campaign infrastructure that let RadiusAI show up looking like they'd been winning in this market for years. Consistent visual presence across every channel. Audience-specific messaging that made each buyer feel like the campaign was built for them.
THE RESULT
RadiusAI launched with a unified brand presence across two distinct buyer markets. Stadium executives and retail buyers encountered a brand that understood their world before it asked for anything. GDS built a full NRF campaign suite ready for one of the most competitive brand environments in the industry. The outbound and digital campaigns extended awareness into the channels buyers live in. The sales team had polished, audience-specific enablement materials for every conversation that followed.
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