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Tips, updates and resources on design and digital marketing. 

How to Tackle 5 B2B Marketing Challenges

b2b marketing Dec 11, 2018

 

In today’s competitive global market, businesses need an extra creative edge to stand out from the competition. Here are some strategies to tackle major challenges B2B marketers face.

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4 Steps to a Successful B2B Customer Experience

b2b marketing Nov 26, 2018

 

According to McKinsey, the pressure to deliver exceptional customer experiences is growing: 73% of B2B executives said that customer expectations for personalized experiences and end-to-end...

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The Business Value of Design Thinking

design Nov 14, 2018

Beyond slick packaging and flashy graphics, design is a mode of thinking. Effective design prioritizes the needs of the end user to create new solutions to business problems—fast—and...

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3 Reasons to Outsource Social Media Marketing

social media Sep 23, 2018

Social media is a great tool to build brand awareness, generate leads, and ultimately create revenue for your company (see our article on social media ROI here). According to Clutch, over 70% of...

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A 5-Minute Guide to Social Media ROI

social media Sep 14, 2018

Are your social media efforts worthwhile? A surprising number of companies don’t know: a survey from Convince & Convert found that 41% of companies have no idea if their social media...

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The Science of Hashtags on Social Media

social media Sep 01, 2018

Before the 2000s, we called it the pound sign, the hash, the octothorpe (well, some of us did). But since Twitter launched the feature in 2007, the hashtag has spread across all social media...

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Increase Efficiency with This Free Editorial Calendar Template

social media Aug 01, 2018

 

 Content volume has a huge impact on web traffic and lead generation. HubSpot found that companies who published 16+ blog posts per month got more than three times the traffic of...

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What’s a Landing Page? Converting Traffic Into Leads

digital marketing Jul 01, 2018

According to Econsultancy, only 22% of businesses are satisfied with their conversion rates.[1] So how can you encourage customers to make the leap and buy?

A landing page is the page where...

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The Content Lifecycle: Reach Customers at the Right Place and Time

Uncategorized Jun 01, 2018

While businesses are increasingly using content marketing to attract and retain customers, the majority aren’t sure what effective content looks like.[1]

According to AdAge, 86% of B2B...

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Your 8-Step Digital Marketing Roadmap

digital marketing May 01, 2018

With thousands of brands and companies competing for attention online, it can be difficult for businesses to find their footing and know where to start with digital marketing. Maybe you’ve...

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