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Tips, updates and resources on design and digital marketing. 

The Buyer’s Journey and How to Maximize Qualified Leads

Uncategorized Apr 01, 2018

 A common mistake in digital marketing is the “cold sell,” when companies ask customers to spend lots of money in their first interaction. A negative experience at any step in the...

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Why Buyer Personas are Essential to Successful Targeted Marketing

Uncategorized Mar 01, 2018

 There’s a scene in The Blues Brothers where, to advertise for their show, Dan Aykroyd and John Belushi drive around with a megaphone strapped to the roof of their car. Scattershot...

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What is digital marketing?

digital marketing Feb 01, 2018

Forrester predicts that by 2021, U.S. digital marketing spend will increase to $121 billion nationally, 46% of all total advertising spending. Entering the digital marketing space is key to...

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