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Tips, updates and resources on design and digital marketing. 

A 5-Minute Guide to Social Media ROI

social media Sep 14, 2018

Are your social media efforts worthwhile? A surprising number of companies don’t know: a survey from Convince & Convert found that 41% of companies have no idea if their social media...

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The Science of Hashtags on Social Media

social media Sep 01, 2018

Before the 2000s, we called it the pound sign, the hash, the octothorpe (well, some of us did). But since Twitter launched the feature in 2007, the hashtag has spread across all social media...

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Increase Efficiency with This Free Editorial Calendar Template

social media Aug 01, 2018

 

 Content volume has a huge impact on web traffic and lead generation. HubSpot found that companies who published 16+ blog posts per month got more than three times the traffic of...

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What’s a Landing Page? Converting Traffic Into Leads

digital marketing Jul 01, 2018

According to Econsultancy, only 22% of businesses are satisfied with their conversion rates.[1] So how can you encourage customers to make the leap and buy?

A landing page is the page where...

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The Content Lifecycle: Reach Customers at the Right Place and Time

Uncategorized Jun 01, 2018

While businesses are increasingly using content marketing to attract and retain customers, the majority aren’t sure what effective content looks like.[1]

According to AdAge, 86% of B2B...

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Your 8-Step Digital Marketing Roadmap

digital marketing May 01, 2018

With thousands of brands and companies competing for attention online, it can be difficult for businesses to find their footing and know where to start with digital marketing. Maybe you’ve...

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The Buyer’s Journey and How to Maximize Qualified Leads

Uncategorized Apr 01, 2018

 A common mistake in digital marketing is the “cold sell,” when companies ask customers to spend lots of money in their first interaction. A negative experience at any step in the...

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Why Buyer Personas are Essential to Successful Targeted Marketing

Uncategorized Mar 01, 2018

 There’s a scene in The Blues Brothers where, to advertise for their show, Dan Aykroyd and John Belushi drive around with a megaphone strapped to the roof of their car. Scattershot...

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What is digital marketing?

digital marketing Feb 01, 2018

Forrester predicts that by 2021, U.S. digital marketing spend will increase to $121 billion nationally, 46% of all total advertising spending. Entering the digital marketing space is key to...

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